6/19/2023 0 Comments Yellow tail wine white![]() The brand will partner with a well-known celebrity to build social reach and relevance for Pure Bright alongside an extended campaign with micro-influencers in the healthy cooking and wellness space to build additional taste credibility for the brand. Advertising will begin running in June and will include partners such as YouTube, Hulu, Facebook, and Instagram. To support awareness of Pure Bright, will be making a long-term, multi-million dollar investment including in a robust digital plan, in-store promotions, and online shoppable content. We’re excited to offer our consumers Pure Bright, a wine that is a true win –offering great tasting indulgence with the upside of being an even bigger reward thanks to its lower calories and carbohydrates.” “We did extensive consumer research into the occasion and brand messaging to ensure our marketing approach reflected true consumer insight into why a ‘Better for You’ wine holds emotional value beyond simply lower calories. “This is our biggest new launch in years,” said Dan Kleinman, Senior Vice President of Marketing at Deutsch Family Wine & Spirits. The winemaking process utilizes reserve osmosis to reduce the alcohol content without compromising taste, maintaining the aroma and robust flavor of wines. In addition, the fermentable sugars are kept very low and proprietary yeast selections accentuate the flavors in each varietal. Award-winning winemaker, John Casella, developed a unique winemaking process for Pure Bright, starting with high-quality grapes that are pruned and maintained for higher levels of acid and freshness. Pure Bright is made with the same commitment to quality as all other wines. We are confident Pure Bright is poised to take the country by storm and become the largest brand within the ‘Better for You’ wine segment.” “Consumers are also delighted that this wine is coming from, a brand they recognize and trust. “Our research shows that the full flavor of Pure Bright exceeded expectations of a lower-calorie wine and consumers love the vibrant taste,” said Tom Steffanci, President of Deutsch Family Wine & Spirits, the U.S. Currently, it is the only major brand in the category priced below $7 SRP per bottle. The ‘Better for You’ segment will continue growing as Pure Bright distribution expands nationally, with excellent packaging, strong campaigns and an attractive price point. Category dollar sales grew +$22MM versus one year ago and are currently $33MM (IRI Total US Mulo –L52W end April 18, 2021). PureBright tested in seven markets initially and is well positioned within the fast growing ‘Better for You’ wine segment, which is up +206% versus one year ago. ![]() The new line of refreshing and light wines, available nationally in May, will feature three core delicious varietals consumers love -Chardonnay, Pinot Grigio, and Sauvignon Blanc. STAMFORD, Conn., –, the #1 imported table wine brand in the US, is introducing Pure Bright, a new lower-calorie and lower-alcohol wine that does not sacrifice on taste. ![]()
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